Bart Larivière is Associate Professor of Marketing at KU Leuven (Belgium) and Research
Fellow at the Center for Service Intelligence (Ghent University). He holds a PhD degree
from Ghent University.
Bart’s research focuses on the role of customers, employees and technology in service
encounters. Bart is passionate about both service marketing and digital marketing. Bart is
also the current co-chair of the Service Research Special Interest Group (SERVSIG) of the
American Marketing Association (AMA) and Research Editor for the Journal of Service
His research received best paper and highly commended paper awards from the Journal of
Service Research, the Journal of Service Management, and the Journal of Service Theory
and Practice. He also published in the Journal of Marketing Research, the European Journal
of Operational Research, the Journal of Business Research, Journal of Services Marketing
and the Journal of Interactive Marketing amongst others.
He is co-founder of the Let’s Talk About Service (LTAS) workshop that aims to introduce
young scholars to the wonderful world of service research and provide guidance for their
PhD journey or early career. He received the best PhD Tutor Award from Ghent University
and was honored to receive the “Emerging Scholar Award” from the American Marketing