Annouk Lievens2017-05-12T20:39:41+00:00

Annouk Lievens (PhD, Free University of Brussels /VUB) is a Full Professor of Marketing at the Faculty of Applied Economic Sciences UA (University of Antwerp).

Her research focuses on service innovation management, marketing interfaces during new service development within emerging e-markets, knowledge/value co-creation and organizational communication (i.e., communication networks) during open innovation and within digital platforms.

She has published in journals such as the Journal of Service Management, Journal of Product Innovation Management, European Journal of marketing, Journal of Service Research, Journal of Management Studies, The Journal of Business Research, Journal of the Academy of Marketing Science, International Journal of Management Reviews and Research Policy.