Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands.
Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in knowledge co-creation mechanisms during open innovation and within digital platforms in B-to-B and B-to-C contexts.
She is passionate of service research -her work focuses on virtual communities, customer engagement and customer co-creation experiences. She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network.
She is published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management.
She won several Awards, and she was recently granted the 2013 IBM Faculty Award. This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry.