Sertan Kabadayi is a Professor of Marketing. He joined Fordham University in 2005, and has a Ph.D. from Baruch College, The City University of New York in Marketing.
Dr. Kabadayi conducts research primarily in the areas of multiple distribution channels including multiple channel strategies and configurations, the use of multichannel systems in the field of services, especially in the financial services sector, and the marketing in the emerging “new” technologies, including website-, social media- and mobile/SMS- marketing.
He has presented his research at various conferences and has had his work published in a variety of academic journals including Journal of Marketing, Journal of Business Research, Journal of Service Management, Journal of Financial Services Marketing, Industrial Marketing Management and Psychology & Marketing.
Prior to pursuing his doctoral education, Dr. Kabadayi worked as a sales coordinator and product manager for Philips Electronics Co. Then, he worked for Electrolux Home Appliances Co. as a product and brand manager. While at Electrolux, Dr. Kabadayi managed two brands of major home appliances, Electrolux and AEG. He actively involved in development of those two brands new marketing strategies and their repositioning in the Turkish market. He played a key role in the planning and introduction of new product lines.
Dr. Kabadayi has received numerous awards over the years for his dedication and service to students and faculty.