Detailed program

Detailed program 2017-12-06T07:50:55+00:00

Wednesday December 6, 2017

Evening
5.30 pm – 8.00 pm Opening reception & registration (Room Kapel at Conference Venue)

 

Thursday December 7, 2017

Morning
8.00 – 8.45 am Registration and Breakfast
8.45 – 09.00 am Welcome to the 6th edition of the LTAS workshop, Opening Remarks
9.00 – 10.30 am Conducting Academic Research with Companies
– Sarah Van Oerle,
Former LTAS Ph.d and now Research Manager at Insites Consulting at Ghent
– Irene NG,
University of Warwick – Service Systems Research Group, UK
– Thorsten Gruber,
Loughborough University at Leicestershire, UKFollowed by Q&A …
10.30 -11.00 am Coffee break
11.00 – 12.00 am “Publishing Managerially Relevant Research”
– Mike Brady,
Florida State University, College of Business, US (Editor Journal of Service Research)
– Jay Kandampully,
The Ohio State University, College of Business & Human Ecology (Editor Journal of Service Management)Followed by Q&A …
12.00 – 12.30 pm “Business Schools as Bridges with Service Research “
– Sertan Kabadayi,
Fordham University at New York, US
12.30 – 01.30 pm Lunch

 

Afternoon
01.30 – 01.45 pm Plenary introduction on company research questions
01.45 – 02.15 pm Company presentations & brief introduction of the research questions
Company coaches give a more detailed briefing on the research problems
02.15 – 03.30 pm Collaborative workshop
Delineation of research question and defining theoretical perspectives
Guided by company & academic coaches
03.30 – 04.00 pm Coffee break
04.00 – 05.30 pm Collaborative workshop
Clear positioning and specification of contributions of the research problem
Guided by company & academic coaches

 

Evening
06.00 – 08.00 pm Social event
We advise to wear warm clothing and ‘sturdy’ shoes
08.00 – 10.00 pm Dinner
10.00 pm – … Antwerp by night

 

Friday December 8, 2017

Morning
8.00 – 8.30 am Breakfast
8.30 – 09.00 am Suggestions from a Legend in Marketing – V. Kumar (via video)
9.00 – 10.30 am Collaborative workshop
Teams work on operationalization (research design & data collection) of research problem
Guided by company & academic coaches
10.30 – 11.00 am Coffee break
11.00 – 12.30 pm Collaborative workshop
Teams finalize their research proposal also considering limitations/opportunities for future research + prepare their presentations for the afternoon.
Guided by company & academic coaches
12.30 – 02.00 pm Lunch

 

Afternoon
02.00 – 03.30 pm Team presentations (6) & debate on research proposalsbof the teams
Plenary session 
03.30 – 04.00 pm Coffee break
04.00 – 04.45 pm Team presentations (3) & debate on research proposals of the teams (continued)
Plenary session
04.45 – 05.15 pm Reflections on workshop by Mike Brady, Jay Kandampully & Thorston Gruber
05.15 – 05.30 pm Closing statements by LTAS organizing committee
05.30 – 06.00 pm Closing reception