Bart Larivière 2017-05-12T20:37:26+00:00

Bart Larivière, PhD., is Associate Professor of Service Management at Ghent University (Belgium), where he is founder and Executive Director of the Center for Service Intelligence.

His current research interests include the mix of customers, employees and technology in creating the service experience. He intensively collaborates with different companies bridging the gap between academia and practice.

He has published in the Journal of Marketing Research, Journal of Service Research, Journal of Interactive Marketing, Journal of Service Management, Journal of Service Theory and Practice, Journal of Services Marketing, Journal of Business Research, the European Journal of Operational Research, and Expert Systems With Applications.

He has won several awards, including the Finalist Best Paper Award for the Journal of Service Research (twice), the Best Paper Award for the Journal of Service Management (twice), the Best Practitioner Paper Presentation Award at the Frontiers in Service Conference (three times), and the Best PhD Tutor Award from Ghent University’s Faculty of Economics and Business Administration.

He serves on the editorial boards for Journal of Service Research, Journal of Service Management, Journal of Service Theory and Practice, Journal of Business Research and Journal of Services Marketing and is ad hoc reviewer for Journal of Marketing and Journal of Interactive Marketing.